Propeller is the leading social impact platform connecting the world's most influential voices with causes that matter. Every entry to win requires an action that directly benefits your cause, turning superfans into committed long-term supporters.
Four commissioned artists, four hand made sleeves, built in true medium rather than digital print. Each one is unrepeatable, and each one carries a test press of the new album inside it.
A flyaway sweepstakes to a headline date of her choosing, running on the same cause and the same fund as the art campaign. It extends the window past the holidays, gives the campaign a second promotional peak, and puts a winner in the room rather than only a piece of art on a wall.
The art campaign launches the day the record does, with photography of all four sleeves and Sierra's video explaining the fund.
The single biggest giving day of the year lands mid flight. We build the paid and organic push around it and around the monthly donor ask.
Winners drawn and notified with two weeks of runway for travel fulfillment and for the art to be packed and shipped properly.
The flyaway winner flies out to the headline date, and the campaign closes on a content moment rather than a quiet email.
Two workable paths. One is faster to stand up. The other is hers to keep, and it can still fund every organization on this page.
A slate of aligned partners for Sierra to choose between or combine. Conscious Alliance sits closest to the mechanic itself, since trading original art for food is the model they were built on.
Built inside the music community, turning album art and artist partnerships into food for families across the country.
Works to end childhood hunger in America by connecting kids to school breakfast, summer meals, and year round food programs.
The largest hunger relief organization in the country, supplying a national network of food banks and community pantries.
Fights hunger at its root by funding grassroots food justice and food sovereignty work rather than emergency relief alone.
Protects wildlife and habitat in nearly 100 countries, from forests and oceans to the climate systems that connect them.
Sierra names and stands up her own fund, then grants out of it to the causes she cares about, hunger and wildlife included. Donors give to her fund rather than to someone else's, which means the relationship, the donor file, and the story stay with her permanently. It is the more streamlined build for a campaign this size, and it turns a one time art moment into a platform she can run against every album cycle.
